3 brothers chasing better fuel

OUR STORY

We grew up playing sports. What we put in our bodies always mattered to us. But racing together? Building our own fuel together? That part was new. FORFUEL came from training for the 2026 Austin Marathon and what we learned on the way. Nothing on the gel rack convinced us. So we made it ourselves.

Same race on the calendar.
01

Same race on the calendar.

In late 2025, three brothers in different cities picked the same race. The 2026 Austin Marathon. Same training plans. Weekly check-ins.

We looked at the gel rack.
02

We looked at the gel rack.

The topic of fueling came up early and didn't leave. Synthetic ingredients we wouldn't eat on a normal Tuesday. Powders we couldn't pronounce. We didn't put that into our bodies on regular days so why would we when training for the marathon?

Real food. Real fuel. Made by three brothers who needed it themselves.

Maple syrup. Salt.
03

Maple syrup. Salt.

One of us suggested it. Clean carbs. Electrolytes. Real food. We bought small tubes off Amazon and started experimenting. Different maples — Grade A amber, dark, organic Vermont. Different salts — sea, pink, kosher. Different ratios. We filled tubes every weekend until the mix felt right.

Austin.
04

Austin.

By race day, we knew this fuel. We finished feeling like ourselves.

We made it accessible.
05

We made it accessible.

When we finished the race, we knew other runners needed this. So we built FORFUEL — our proof that endurance nutrition doesn't have to be complicated to work.

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